Cybersecurity Personal Statement Example | Topics and Well Written Essays - 500 words

Cybersecurity - Personal Statement Example My academic objectives can be divided into two sections, long term and short term objectives. My general objective at the moment is the acquirement of additional knowledge that would serve me in my career operations. Taking cyber security classes would increase my basis of knowledge in IT and related subjects thus allowing me to not only expand my area of expertise, but improve on the existing ones as well. The overall objective mentioned above can be seen as the leading long term objective in my academic path. I am aware that this would require my whole concentration on the achievement of these objectives in order to progress in this particular aim. I believe that my previous experiences, however, will serve me in successfully achieving this endeavor. My previous studies in India concerning web programming languages enabled me to develop a steady and applicable approach to new academic challenges in my life. This was because apart from the study of the various languages (which inclu ded PHP, MySQL and asp.net), I also enrolled for an online course on DB analyzing on www.coursera.com. This was at the same time as my web language courses that helped develop my personal organization and prioritization skills. My research interests lie in the world of E-commerce, and my main career plan is growing the business that I established with two other partners after my studies. This company offers web solutions for any company with (or in need of) an online platform. This business will be able to achieve this growth through the additional expertise I will gain from the cyber security classes. About my qualifications, I have a number of past achievements that I believe puts me in the driver’s seat for additional success should I continue to apply myself. As a student, my graduation project was able to win first place in Salman bin Abdulaziz University in the

Contemporary issues in marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

Contemporary issues in marketing - Essay Example Organizational knowledge is enhanced through effective use of the information collected. Knowledge management hence rests on two foundations - utilizing and exploiting the organization’s information and application of people’s skills, talents, thoughts, and imagination (Broadbent, 1998). Human expertise is utilized for business advantage. Customer relationship management (CRM) focuses on the needs of the customer and integrates technologies and business processes (Bose, 2002). The process is the same as KM where knowledge about the customers is captured, analyzed and utilized to enhance the product or services to the customer. CRM thus revolves around marketing and deep analysis of customer behaviour. The knowledge acquired about the customer can be a powerful tool in not only acquiring new customers but even for the retention of the existing customers. It can help segment the customers based on their lifestyle and purchasing habits (McKim & Hughes, 2001). Thus, KM enha nces customer relationship and hence to serve the customers better, knowledge of the customers is vital. Therefore, an integration of Km and CRM has led to the development of the customer knowledge management (CKM) model (Gebert, Geib, Kolbe & Brenner, 2003). 1b. ICT is very vital for the successful implementation of CRM. ICT ca help extract huge amount of information on the customer and it enables measuring the relationship value at each stage of the relationship. For effective implementation, there must be a customer database, a communication channel and an application of relationship management (Park & Kim, 2003). This can convert one-time buyers into loyal customers. In the digital economy, ICT has changed the way businesses function. There is increased transparency of information even though this has also led to new competitors and new products in every field of business (Koerner & Zimmermann, 2000). With the help of ICT, new industry structure and business models